#4 Emmanuelle Andrianjafy | Nothing's in Vain - ZAM

Emmanuelle Andrianjafy 01

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:07:14 +0200

Emmanuelle Andrianjafy quote

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:29:44 +0200

“There is nothing to say or do, but to observe the way things are”

Emmanuelle Andrianjafy 02

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:08:31 +0200

Emmanuelle Andrianjafy text

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:11:55 +0200

Andrianjafy is not interested in the idea that the West has of the African continent or fighting existing narratives amongst Western audiences, she says in an interview with ASX. This blissful attitude is key to the photographer’s open and unhindered gaze. The conscious lack of an agenda to re-educate those – read: predominantly white – folks who project their fantasies and fears on a reality they do not really see is a true blessing. Enter Andrianjafy’s world. “We should put our energy in telling ourselves and the world our stories, the ordinary, pleasant, unpleasant (…). Maybe once the West has a different idea of the continent, they will start taking different pictures”, she says.

Emmanuelle Andrianjafy 04

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:14:03 +0200

Emmanuelle Andrianjafy 05

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:18:23 +0200

Emmanuelle Andrianjafy 06

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:19:12 +0200

Emmanuelle Andrianjafy 07

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:20:31 +0200

Emmanuelle Andrianjafy 08

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:23:08 +0200

Emmanuelle Andrianjafy 09

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:21:38 +0200

Emmanuelle Andrianjafy 10

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:23:43 +0200

Emmanuelle Andrianjafy 11

crm@zammagazine.com (ZAM) — Thu, 09 Aug 2018 15:46:12 +0200

Credits

crm@zammagazine.com (ZAM) — Mon, 06 Aug 2018 21:24:51 +0200

Photography: From the project Nothing's in Vain
Artist instagram: @emmanuelle.andrianjafy
Artist biography: www.zammagazine.com/perspectives/blog
Text: Christina Månsson
Quote: From text by Emilie Øyen published in Nothing's in Vain
Curator & editor: Christina Månsson for ZAM. Read the introduction here

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