ZAM is an international multi-media platform celebrating African creativity and new thinking. Committed to giving an edgy and contemporary viewpoint on Africa, ZAM’s content is free of clichés, platitudes or romantic notions of the continent. https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain 2026-02-20T15:06:32+01:00 ZAM crm@zammagazine.com Joomla! - Open Source Content Management 2018-08-06T21:07:14+02:00 2018-08-06T21:07:14+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/952-emmanuelle-andrianjafy-01 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/9e7fc301c24011e6d40ec6dd798bf290.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/9e7fc301c24011e6d40ec6dd798bf290.jpg" /></p> 2018-08-06T21:29:44+02:00 2018-08-06T21:29:44+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/965-emmanuelle-andrianjafy-quote ZAM crm@zammagazine.com

<p>“There is nothing to say or do, but to observe the way things are”</p>

<p>“There is nothing to say or do, but to observe the way things are”</p> 2018-08-06T21:08:31+02:00 2018-08-06T21:08:31+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/953-emmanuelle-andrianjafy-02 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/1c02df27d352caf7b0780fd631512bf4.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/1c02df27d352caf7b0780fd631512bf4.jpg" /></p> 2018-08-06T21:11:55+02:00 2018-08-06T21:11:55+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/954-emmanuelle-andrianjafy-03 ZAM crm@zammagazine.com

<p>Andrianjafy is not interested in the idea that the West has of the African continent or fighting existing narratives amongst Western audiences, she says in an interview with ASX. This blissful attitude is key to the photographer’s open and unhindered gaze. The conscious lack of an agenda to re-educate those – read: predominantly white – folks who project their fantasies and fears on a reality they do not really see is a true blessing. Enter Andrianjafy’s world. “We should put our energy in telling ourselves and the world our stories, the ordinary, pleasant, unpleasant (…). Maybe once the West has a different idea of the continent, they will start taking different pictures”, she says.</p>

<p>Andrianjafy is not interested in the idea that the West has of the African continent or fighting existing narratives amongst Western audiences, she says in an interview with ASX. This blissful attitude is key to the photographer’s open and unhindered gaze. The conscious lack of an agenda to re-educate those – read: predominantly white – folks who project their fantasies and fears on a reality they do not really see is a true blessing. Enter Andrianjafy’s world. “We should put our energy in telling ourselves and the world our stories, the ordinary, pleasant, unpleasant (…). Maybe once the West has a different idea of the continent, they will start taking different pictures”, she says.</p> 2018-08-06T21:14:03+02:00 2018-08-06T21:14:03+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/955-emmanuelle-andrianjafy-04 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/9fc5e2a09509b5613281f31393bb0737.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/9fc5e2a09509b5613281f31393bb0737.jpg" /></p> 2018-08-06T21:18:23+02:00 2018-08-06T21:18:23+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/956-emmanuelle-andrianjafy-05 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/326f0e6722d312575a00dfbe01ed99ed.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/326f0e6722d312575a00dfbe01ed99ed.jpg" /></p> 2018-08-06T21:19:12+02:00 2018-08-06T21:19:12+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/957-emmanuelle-andrianjafy-06 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/c5949b98a954ba20a6a6d17790280cde.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/c5949b98a954ba20a6a6d17790280cde.jpg" /></p> 2018-08-06T21:20:31+02:00 2018-08-06T21:20:31+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/959-emmanuelle-andrianjafy-07 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/3e8e1949f1c3300c7f060866b463e01c.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/3e8e1949f1c3300c7f060866b463e01c.jpg" /></p> 2018-08-06T21:23:08+02:00 2018-08-06T21:23:08+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/961-emmanuelle-andrianjafy-08 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/9e02b4257c05e19434bd28a1f3ded3e5.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/9e02b4257c05e19434bd28a1f3ded3e5.jpg" /></p> 2018-08-06T21:21:38+02:00 2018-08-06T21:21:38+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/960-emmanuelle-andrianjafy-09 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/d6f224fb534a83b00aac145bc92cdd0f.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/d6f224fb534a83b00aac145bc92cdd0f.jpg" /></p> 2018-08-06T21:23:43+02:00 2018-08-06T21:23:43+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/962-emmanuelle-andrianjafy-10 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/0345422ddcb43c580d78147360d8e84a.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/0345422ddcb43c580d78147360d8e84a.jpg" /></p> 2018-08-09T15:46:12+02:00 2018-08-09T15:46:12+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/966-emmanuelle-andrianjafy-11 ZAM crm@zammagazine.com

<p><img src="https://www.zammagazine.com/images/joomlart/article/dfa7f6322712614e6e049fc346875c0a.jpg" /></p>

<p><img src="https://www.zammagazine.com/images/joomlart/article/dfa7f6322712614e6e049fc346875c0a.jpg" /></p> 2018-08-06T21:24:51+02:00 2018-08-06T21:24:51+02:00 https://www.zammagazine.com/photography/4-emmanuelle-andrianjafy-nothing-s-in-vain/964-credits-3 ZAM crm@zammagazine.com

<ul> <li><span class="label">Photography: </span><span class="value">From the project <em>Nothing's in Vain</em><br /></span></li> <li><span class="label">Artist instagram:</span> <a href="https://www.instagram.com/emmanuelle.andrianjafy/" target="_blank" rel="noopener noreferrer">@emmanuelle.andrianjafy</a></li> <li><span class="label">Artist biography: </span><a href="https://www.zammagazine.com/perspectives/blog/727-photo-editions-4-with-emmanuelle-andrianjafy">www.zammagazine.com/perspectives/blog</a></li> <li><span class="label">Text: </span>Christina Månsson</li> <li><span class="label">Quote: </span>From text by Emilie Øyen published in <em>Nothing's in Vain</em></li> <li><span class="label">Curator &amp; editor: </span><a href="https://manzoo.nl/" target="_blank" rel="alternate noopener noreferrer">Christina Månsson</a> for ZAM. Read the introduction <a href="http://www.zammagazine.com/photography/" target="_blank" rel="alternate noopener noreferrer">here</a></li> </ul> <p> </p> <ul> <ul> <li><span class="value">Liked this Photo Editions? <a href="http://www.zammagazine.com/component/civicrm/?task=civicrm/profile/create&amp;gid=13&amp;reset=1" target="_blank" rel="alternate noopener noreferrer">Subscribe</a> to the ZAM newsletter</span></li> </ul> <ul> <li><span class="value">Want to buy the book <em>Nothing's in Vain</em>. <a href="https://photoqbookshop.nl/product/emmanuelle-andrianjafy-nothings-in-vain/" target="_blank" rel="alternate noopener noreferrer">Check PhotoQ Bookshop</a> or <a href="http://www.mackbooks.co.uk/books/1185-Nothing-s-in-Vain.htm" target="_blank" rel="noopener noreferrer">Mack books</a>.</span></li> </ul> </ul>

<ul> <li><span class="label">Photography: </span><span class="value">From the project <em>Nothing's in Vain</em><br /></span></li> <li><span class="label">Artist instagram:</span> <a href="https://www.instagram.com/emmanuelle.andrianjafy/" target="_blank" rel="noopener noreferrer">@emmanuelle.andrianjafy</a></li> <li><span class="label">Artist biography: </span><a href="https://www.zammagazine.com/perspectives/blog/727-photo-editions-4-with-emmanuelle-andrianjafy">www.zammagazine.com/perspectives/blog</a></li> <li><span class="label">Text: </span>Christina Månsson</li> <li><span class="label">Quote: </span>From text by Emilie Øyen published in <em>Nothing's in Vain</em></li> <li><span class="label">Curator &amp; editor: </span><a href="https://manzoo.nl/" target="_blank" rel="alternate noopener noreferrer">Christina Månsson</a> for ZAM. Read the introduction <a href="http://www.zammagazine.com/photography/" target="_blank" rel="alternate noopener noreferrer">here</a></li> </ul> <p> </p> <ul> <ul> <li><span class="value">Liked this Photo Editions? <a href="http://www.zammagazine.com/component/civicrm/?task=civicrm/profile/create&amp;gid=13&amp;reset=1" target="_blank" rel="alternate noopener noreferrer">Subscribe</a> to the ZAM newsletter</span></li> </ul> <ul> <li><span class="value">Want to buy the book <em>Nothing's in Vain</em>. <a href="https://photoqbookshop.nl/product/emmanuelle-andrianjafy-nothings-in-vain/" target="_blank" rel="alternate noopener noreferrer">Check PhotoQ Bookshop</a> or <a href="http://www.mackbooks.co.uk/books/1185-Nothing-s-in-Vain.htm" target="_blank" rel="noopener noreferrer">Mack books</a>.</span></li> </ul> </ul>